Brand refresh & website launch for D.C. real estate agency
Project Background
Candace is a realtor based in the Greater Washington area, helping clients buy and sell commercial and residential real estate in DC, Maryland and Virginia (DMV). She recently decided to begin building her own real estate team. Her goal for this project was to relaunch her brand with a new website and to clearly communicate her wide range of real estate services.
Project Objective
Vantwerp’s goal was to design a new website for Candace that communicates her expertise in the real estate market, showcasing both commercial and residential services. We wanted the website and brand to reflect her professionalism, build trust, and attract potential clients while also serving as a platform for her growing real estate team.
Our Work
Brand Identity Development
Create a modern logo that embodies Candace’s personality and business values
Choose a color palette that conveys trust and approachability, featuring a blend of warm and neutral tones
Use high-quality imagery showcasing the variety of properties in the DMV area, including both commercial and residential
Content Strategy
Develop clear messaging that highlights Candace's unique selling points: local expertise, extensive market knowledge, and a personalized approach
Create informative content about the buying and selling processes, neighborhood insights, and client testimonials to establish credibility
Incorporate a blog section to share market trends, tips for buyers/sellers, and team updates to keep visitors engaged
Website Structure
Homepage
Services Page
Team Page
Resources Page
Contact Page
Impact
With a new distinct website, that’s easy to manage, Candace and confidently promote her work and attract new partners and clients.
